Is there too much Marketing of Spirituality? – 1 Aug 12


Yesterday I was joking around about the modern ways in which spirituality is sold. While writing about this, I remembered so many websites and saw many funny different offers in which people sell ways to get internal peace, to reach enlightenment or to get any funny kind of soul reconnection. There were the most ridiculous offers with fancy names that are obviously designed to attract spiritual seekers. It made me realize again how much people want the outer appearance of an inner solution to be shiny and glamorous, something special and new.

It is very normal human psychology that people only buy when it is presented to them in this way. Obviously that is also true for spiritual matters, religious questions and all kinds of offers that are related.

Those newage masters have to find ever new siddhis and achievements to attract people. It is not anymore enough to say you know past and future! All old masters could read everybody’s thoughts already. You have to find something new – so well, they have to say they do this all PLUS they have 360 degree vision, can fly and, most of all, can teach you all of this if you just do enough effort!

It is all about how you market it! There are a lot of cheaters, fake gurus and so-called healers out there who claim a lot of things and those who claim the best, in the best way, have most public. Those who can make statues bleed, those who channel archangels or popular dead people, those who manifest gold or those who make your unborn baby the president of a country. No matter which guru a follower believes, he will say his guru is the only real one, the others are all fake. They realize it is nonsense what all others say, just their own guru is allegedly able to do everything he claims.

In the same way, millions of people run to a temple if it is called the ‘richest temple’ of that area. But do you really get any more blessing of your God there than in any village temple? If a place has the relics of any saint, people do pilgrimages to that place regardless the question whether these pieces of the dead are real or not. And that is true for all religions.

It is not only however in matters like this which are obviously only imaginary and that cannot be proofed. This kind of marketing is done in really every area of life. Even for real, physical items that you buy, you read advertisements that are simply exaggerated.

If I see about the sciences that we work with, which have obvious benefits that can be scientifically proved and that people in general acknowledge as helpful, I find the same kind of marketing. It is not enough to tell people that regular yoga practice will make them fit, it has to be a ’30 day yoga challenge’, a plan in which they have to do yoga every day at sunrise for an hour. Or people take a ‘Pledge of Morality’ which means they promise – for a limited period of time – that they will lead a very moral life, not say lies, stay positive etc.

Now there is the big question: do we really need such exaggerated marketing? If you look at the fake claims that I described above, they can only exist because of such marketing. If we left this all away and let only the facts speak, we would be saved from cheaters who only can do their business because they have a team of people making good advertisement.

Sometimes I feel all the advertisement that we see in one day, in newspapers, on TV, on posters, in magazines and more is simply too much, especially when it is about your inner matters and questions of inner peace. How can you get peace while being bombarded with offers?

My advice is: take less input, do whatever you feel good with, have a look inside yourself and listen to what your body and heart tell you. That will be much better than what a script-writer for an advertisement or a marketing expert can tell you about yourself.

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